aim.

PR · Idea Generator

Ideas reporterswant to cover.

Tell it about your company. It reads this week's news in your industry, finds the hooks journalists are chasing, and writes campaign ideas with a pitch angle, a data plan and the outlets to send them to.

Get ideasSee what you get
15
Ideas per run
6
Live searches
6
Campaign types

The brief

Tell us the story. Get the angles.

The more specific you are about your audience and what sets you apart, the sharper the ideas. Each one comes with a pitch angle, a plan and outlets to try.

Tell us about your company and what you want from the campaign

The brand the ideas are for.

0 / 80

Used to find this week's news.

0 / 80

Try

Who the story should reach. Type one and press Enter. Up to 8.

Try

What a good result looks like. Coverage, links, a launch, a reputation.

0 / 500

Try

What makes you different. Ideas lean on this, so be specific.

0 / 300

Brands to watch. The first one is searched for recent campaigns. Up to 5.

Pick the kinds of campaign you want. Leave all unticked to get a mix.

Shapes the search results, the data sources and the outlets suggested.

The most you want back. More ideas take a little longer and cost the same.

What you get

An idea withits homework done.

  1. 01

    Research from this week

    Six live searches look for studies, rankings, expert warnings and competitor campaigns in your industry. The strongest pages are opened and read, and snippets fill in where a page can't be.

  2. 02

    The hook journalists are chasing

    Trends, news hooks to react to, stories nobody is telling and what frustrates your audience. Each idea starts from something real, not from a template.

  3. 03

    A campaign type for every idea

    Product PR, data-led, creative, thought leadership, reactive or seasonal. Pick the types you want, or leave it open for a mix.

  4. 04

    A pitch angle you can send

    One line that says why a reporter should care, plus why it is newsworthy now and how long the hook lasts.

  5. 05

    A plan you can run

    The data asset, how to build it, the steps in order, the risks to check, headlines to aim for and the outlets to pitch. Scored for how doable it is.

  6. 06

    Saved, and charged fairly

    A run costs the same for five ideas or fifteen, and nothing if none come back. Every run is saved to your library. Copy an idea or export the lot as a CSV.

SpecimenNorthline · payroll software

Research · 6 pages read

Remote pay gaps widen across UK firmsworkplacepulse.co.uk

Data-ledRanking or list

UK employers with the biggest remote pay gaps, ranked

Pitch angle

Our survey of 1,500 payslips shows which sectors pay home workers least.

Plan · Index

  1. 01Survey 1,500 anonymised payslips across ten sectors.
  2. 02Rank employers by in-office vs remote pay gap.
  3. 03Send to business and HR desks with the sector split.
  • Business desk
  • HR press
  • Regional news

Company,Title,Campaign type,Feasibility,Pitch angle,…
Northline,UK employers with the biggest remote pay gaps…,Data-led,8,…

Next step

Ideas in hand.Now the outreach.

Find sites that take guest posts and write the pitch in a click, or turn an idea into a full article with the Blog Writer.

Open the Guest Post FinderOpen the Blog Writer