aim.

PPC · Headline Generator

Make it fit.Make it click.

Pick an ad platform and describe what you sell. Every headline comes back written to that platform's character limit, with room to spare shown on each one.

Write headlinesSee what you get
7
Ad platforms
40
Max headlines
0
Over the limit

The brief

Pick a platform. Say what you sell.

A platform, a short description and your best selling point. You get headlines you can trim, copy, export and save.

Describe what you are writing headlines for

Each platform cuts headlines off at a different length. Every headline is written to fit.

The brand, product or service the ad is for.

Try

What it is and what it does. Specific details give sharper headlines.

0 / 600

Who you want to stop and read the ad.

The one reason to pick you over the rest. Headlines lean on it.

More headlines cost the same. Each is 30 characters or fewer.

What you get

Not too long.Not too short.

  1. 01

    Written to the limit

    Pick a platform and every headline is checked against its character limit. Anything over is dropped before you see it.

  2. 02

    Room to spare

    A bar and a count on each headline show how much of the limit it uses. Ember means it is close to full.

  3. 03

    Switch off the misfits

    Click a headline to drop it. Only what is left on is copied, exported or saved.

  4. 04

    See them together

    For Google Search, the first three read as one ad line, the way they can appear in results.

  5. 05

    Ready for the ad manager

    The CSV has Headline, Platform and Characters columns, or copy a single headline with one click.

  6. 06

    Length, not policy

    Character counts are checked. Ad policies, trademarks and claims are not, so review each ad against the platform's rules.

SpecimenStride running shoes
Google Search · 30Facebook · 27LinkedIn · 70

First three, together

Running Shoes, Free Returns|Beginner-Friendly Trail Shoes|60-Day Trial, Free Returns

  1. Running Shoes, Free Returns

    27 / 30

  2. Beginner-Friendly Trail Shoes

    29 / 30

  3. 60-Day Trial, Free Returns

    26 / 30

  4. Shoes Built For Day One

    23 / 30

Headline,Platform,Characters
"Running Shoes, Free Returns",Google Search Ads,27

Length is checked. Ad policy is not.

Next step

Headlines done.Now the description.

Pair them with descriptions from the Description Writer, or build full ads with the Ad Generator.

Open the Description WriterOpen the Ad Generator