PPC · Description Writer
Say it well.Say it short.
Pick an ad platform and describe what you sell. Every description comes back with a hook, a benefit, proof and your call to action, written to that platform's character limit.
- 6
- Ad platforms
- 20
- Per run
- 0
- Over the limit
The brief
Pick a platform. Say what you sell.
A platform, a short description, your best selling point and the action you want. You get descriptions you can trim, copy, export and save.
What you get
Every wordhas a job.
- 01
Four beats, one line
Descriptions are written as a hook, a benefit, proof and an action, so each one has a reason to be read and a next step.
- 02
Written to the limit
Pick a platform and every description is checked against its character limit. Anything over is dropped before you see it.
- 03
Uses the space
Short lines waste room you have paid for, so descriptions aim for most of the limit. The bar on each shows how much is used.
- 04
Your call to action, worked in
The action you give is woven into the copy, usually at the close, rather than bolted on.
- 05
See it in an ad
Choose any description and see it sitting in an ad with your product name and button before you commit.
- 06
Length, not policy
Character counts are checked. Ad policies, trademarks and claims are not, so review each ad against the platform's rules.
Adstride-shoes.com
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Shop now- Hook
- Benefit
- Proof
- Action
Description,Platform,Characters
Tired of sore feet? Light trail shoes with all-day cushioning. 60-day trial. Try a pair.,Google Search Ads,88
Length is checked. Ad policy is not.
Pick any description to see it in an ad.
Next step
Descriptions done.Now the full ad.
Pair them with headlines from the Headline Generator, or build full ads with a picture in the Ad Generator.